The normal routine for most college students is: roll out of bed, get to class, go to work, do an hour of homework, go out, sleep and do it all over again. For a mass media major, it’s a little bit different.
In order to be successful in this area, one must always go after what they want. It is a competitive and ever-expanding field. One major difference between mass media and other areas of study is that it is social media oriented. When I say oriented, I mean if you do not have a Facebook, Twitter, LinkedIn and Instagram mouths drop to the floor. And for a good reason! Not only is social media a way to brand yourself and network with future co-workers and employers, it is a way that companies advertise. You can reach mass amounts of people through just sending out one 140 character tweet. Sounds simple, right? It is to an extent, but being smart about tweeting comes with practice; being on Twitter consistently will help with this. It may sound like a lot of work, but to mass media majors, this is what we thrive on.
My daily routine consists of getting up, checking my email, going on Twitter, updating Society of Professional Journalists social media and email, class, check Twitter again, class, work, homework and fall asleep with my smart phone in hand. Does this sound familiar to any other PR students? Okay, there is usually either a Public Relations Student Society of America meeting or event to attend to, or an SPJ meeting.
Why do we do it to ourselves? The truth is, most of us love the excitement and fast-paced world of public relations. It’s always changing; this is one of the reasons many are drawn to this field. There is much more to PR than just agency work. Corporate and Non-Profit PR are huge as well. There are always new trends in PR and one must be aware of what those are. Right now, the biggest trend is social media based PR.
If you want to become a PR student, make sure you love keeping yourself updated and informed! If you are not one for a packed full schedule virtually every week, I would suggest a different field. The hard work will pay off in the end! Be enthusiastic; go for your goals and you will get there!